Tag: Small Business Grow
Blogging is a free strategy for lead generation in your business. Of course you need a website, but you should have one of these already if you’re serious about your business. Once you set up a website, you’ll also want to start building a list of subscribers from it. Email marketing is an absolute necessity if you want to grow your business. By offering a free giveaway product on your website, you can get your visitors to opt in to your email list. The giveaway can be anything which your customers are likely to benefit from and which are relevant to your business. You can offer discount codes if you don’t have anything else. Click here to find out more moonproject.co.uk/how-could-you-make-your-small-business-just-a-little-bigger/
Then there’s paid marketing. Direct response marketing is the fastest way to grow your business. Each of the methods listed above, will work, depending on your competition. However, pay per click advertising is faster and can be scaled up very quickly.
If you don’t know about pay per click marketing, and you want to grow your business, you should definitely take the time to learn. It can dramatically grow your business in a very short amount of time. AdWords and Bing are good platforms to start with. Then there’s Facebook and even YouTube which offer a very targeted platform for businesses.
Once you’ve mastered all of those strategies, you’ll have a business which is booming! Start with one strategy though and learn how it works. AdWords does take time to learn and you need to be careful. You can burn through a budget very quickly and get nothing if you don’t know what you’re doing. Many business owners try this strategy and quit. That’s because they haven’t stuck at it for long enough.
Initially your adverts might not work, but that’s not the fault of the platform. It’s down to your understanding of how to test and measure adverts, and to either cut back an advert or scale it up according to its performance.
Start with a small daily budget and target keywords which are relevant for your business. Your advert will show only for those keywords, if you do an exact match search. You can also broaden your search if your advert isn’t showing up enough in the searches. Just be careful not to do a broad match at first because you don’t want your advert showing for any keyword. This is how to burn through you budget very quickly and get the wrong kind of traffic.
Over time, and with practice, you adverts will bring you new customers. Make sure you track where your customers have come from. Then you’ll know if your advertising campaigns are working. When you have multiple campaigns running along side each other, you’ll be able to determine which to scale up and which to cut back on.
You can apply this same methodology to other advertising methods too. You don’t have to stick entirely to online advertising, but it’s a good starting point. Once you have learned one strategy, you can move on to another. Use newspaper adverts, magazine adverts, radio advertising and banner advertising too. Make sure you track all your sales by using discount codes or tracking in your online adverts.